Rupert raises $8 million seed round to build the future of analytics distribution by connecting insights to business outcomes

Rupert, the leading analytics distribution platform, announced that it raised $8 million in seed funding. Cortical Ventures and IA Ventures led the round with participation by Citi Ventures and Joule Ventures, as well as data leaders, including CEO of AtScale, Christopher Lynch, founders of Stitch, Jake Stein and Bob Moore and other executives from leading data organizations such as Snowflake, Looker, Weights & Biases, Snowplow, Alation, and SAP.

Speculative analytics projects are being discarded by analytics leaders who need to quantify and maximize their return on analytics investments, and are accountable for executive-level awareness of business outcomes and use cases.

Leading data-centric organizations like AppsFlyer, Coalition, GoodRx, and Mux are turning to Rupert as the market’s first solution that closes the loop between analytics and measurable business results. With Rupert, their customer success teams reduce customer churn, revenue operations teams decrease customer acquisition costs, and marketing teams maximize their ROAS.

Harnessing the power of natural language capabilities, Rupert’s platform connects analytics sources (e.g. BI tools, semantic layers), operational applications (e.g. CRMs, ad campaign managers, Jira), and communications tools (e.g. Slack, Teams, email), enabling analytics and operations teams to deliver hyper-personalized insight alerts to business stakeholders, at scale. Alerts are prompted by intelligent data triggers and accompanied by “Action Modules” that allow users to immediately act on critical insights thus ensuring that every business improvement opportunity is capitalized upon.

Rupert was co-founded by Ziv Wangenheim and Yoni Steinmentz after leading analyst and data teams at organizations such as Google, Jefferies, Lazard, and Palantir. “The most effective business teams take data-driven business actions.” says Rupert CEO, Ziv Wangenheim.

“While organizations invest heavily in infrastructure for analytics, the insights their business teams need remain reactive, hidden, and idle in endless reporting dashboards. These dashboards are designed for exploration, rather than being proactive and driving meaningful business actions. Our customers strive to be truly data-driven and need the ability to activate their insights and measure the business impact of their analytics.”

“We built Rupert to help organizations close the loop from data pipelines to business impact. Our customers see up to 14x increase in business actions triggered by analytics. We help analytics teams claim their seat at the business table and move out of “support mode” and into “proactive mode”, by connecting their work directly to business KPIs and impact.”

Jeremy Achin, founder of DataRobot and Cortical Ventures: “After a decade of working with thousands of enterprise customers building analytics and AI projects, I saw first hand the challenge of surfacing actionable insights to business users at the right time and in the right place. Rupert solved this massive problem with a novel approach as it learns the business users’ behavior and needs and caters them with tailored and timely actionable insights while empowering data teams to deliver ROI on massive investments in data teams and tools.”

According to Christopher Lynch, CEO at AtScale, “Organizations are spending billions of dollars on modernizing their data stacks for analytics and data science initiatives. With today’s macro-economic environment, CFOs and company boards are tightening their purse strings on initiatives that don’t drive quantifiable, positive business outcomes. Rupert’s analytics distribution platform is the first of its kind to measure the revenue and cost savings impacts tied to analytics initiatives.”

The funding will enable the company to invest in their product, add features and integrations that their customers and market are waiting for, and scale their go-to-market efforts.

About Rupert

Rupert is the leading analytics distribution platform that drives business outcomes from analytics. It helps analytics and operations teams to be proactive and deliver to business users personalized, actionable insights at scale, without the pain of servicing them. Rupert measures and boosts analytics assets’ ROI by maximizing actionability and engagement with them and by minimizing the analytics infrastructure and operations’ costs. For more information, visit

About Cortical Ventures

Cortical Ventures is a venture capital firm focused on helping entrepreneurs building the next generation AI Companies. The firm was started by DataRobot founder Jeremy Achin and Igor Taber, who previously led Corporate Development at DataRobot and was an early investor in the company while he was at Intel Capital. Cortical Ventures was started to invent, incubate and invest in the companies leading the AI revolution. The firm is backed by leading VC firms and partners, AI luminaries and top founders and operators in the industry.

About IA Ventures

IA Ventures is a seed-stage venture capital firm investing in software businesses ahead of product-market fit. We are a tight-knit, all-partner team that works directly with founders every step of the way. Since its founding in 2010, IA has backed more than 100 companies including The Trade Desk, Datadog, DigitalOcean, Wise, Flatiron Health, Recorded Future, Komodo Health, DataRobot, and Ironclad.

About Citi Ventures:

Citi Ventures harnesses the power of Citi to help people, businesses, and communities thrive in a world of technological change. Headquartered in San Francisco with offices in New York, London, Palo Alto, Tel Aviv, and Singapore, Citi Ventures accelerates discovering new sources of value by exploring, incubating, and investing in new ideas, in partnership with Citi colleagues, our clients, and the innovation ecosystem. The team focuses on six key areas: Financial Services & Technology, Commerce & Payments, Data Analytics & Machine Intelligence, Security & Enterprise IT, Marketing & Customer Experience, and Property Technology. Citi Ventures accelerates its portfolio companies’ ability to scale through collaboration with Citi’s global businesses and industry experts.

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