GroGuru Clinches $2.3M to Revolutionize Agriculture through AI

Funding set to bolster GroGuru’s expansion and strategic partnerships in the realm of precision farming

Key Takeaways

  • GroGuru closes a Series Seed A financing round, securing $2.3 million in funding led by Cove Fund and Impact Venture Capital.
  • The raised capital will be invested in expanding sales, enhancing AI-enabled farm monitoring and management solutions, and broadening strategic partnerships.
  • GroGuru’s technology presents a sustainable approach to farming by optimizing the use of water, energy, fertilizer, and labor.
  • The company has already seen significant market penetration with over 200,000 acres under management.

About GroGuru

Based in San Diego, GroGuru, Inc. is a pioneer in strategic water management for commercial farmers. Founded in 2014, the company supplies precision soil and irrigation monitoring systems aimed at increasing crop yield and optimizing resource usage in a sustainable manner. With its patented Wireless Underground System (WUGS) and an AI-based recommendation engine, GroGuru offers a hardware-enabled subscription-based solution to farmers for optimal irrigation, complemented by a software as a service (SaaS) platform, GroGuru® InSites.

Revolutionizing Agriculture with Tech-Driven Funding

GroGuru announced the completion of its Series Seed A financing round, amassing a total of $2.3 million. The funding round was led by Cove Fund, a seed-stage venture capital fund that supports promising new Southern California ventures, and Impact Venture Capital, which invests in bold entrepreneurs aiming to build enduring, iconic companies. Both investors are well-known for their powerful relationships with corporate venture investors, a crucial asset for GroGuru’s future financing rounds.

The newly-raised capital will be directed towards expanding sales, continuing the development and commercialization of GroGuru’s innovative AI-enabled solutions for continuous farm monitoring and management, and widening its strategic partnerships. Other participants in this financing round include Integral Capital Partners, Comeback Capital, and Right Side Capital Management, along with market channel partners VIGR Crop, NutraDrip, and Thunderhead Crop.

Addressing a Global Challenge

Approximately 70% of the world’s fresh water supply is used for agriculture irrigation. With world food production needing to increase by 50% by 2050 to match the pace of population growth, GroGuru’s innovative solutions come as a game-changer. The firm enables farmers to raise crop yields while efficiently using water, energy, fertilizer, and labor in a sustainable manner.

Paul Voois, Fund Manager at Cove Fund, expressed his excitement about the investment, stating, “We believe that GroGuru’s proven platform, including the industry’s only wireless soil monitoring technology and deep analytics, will change the way farmers manage their water usage, decreasing their costs, improving their yields, and saving water for the environment.”

Echoing this sentiment, Ben Strom, a venture partner at Impact Venture Capital, added, “We believe that GroGuru has developed a unique and highly scalable solution to help farmers drive higher crop yields and conserve water, in a world that needs more focus than ever on food security and water conservation.”

GroGuru’s Ascend in the Market

GroGuru has made significant strides in the farming market, crossing the chasm from early adoption to mainstream application. The company currently manages over 200,000 acres, with existing customers representing over one million deployable acres, and a market channel footprint surpassing 20 million acres.

Reflecting on this achievement, GroGuru’s president and CEO, Patrick Henry, stated, “This round of financing provides much needed capital to continue to drive market expansion of our solutions.”


GroGuru’s latest funding round serves as a testament to the immense potential of AI in revolutionizing the agricultural industry. By offering an innovative, tech-driven solution to the challenges of modern farming, GroGuru aims to help farmers optimize resource usage and enhance crop yields. With this infusion of funding, the company is poised to further advance its strategic water management solutions, contributing significantly to sustainable agriculture and food security in an ever-growing world.

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