Fintech TiiCKER Raises $5 Million in Seed Round to Accelerate Marketing and Perks Platform

TiiCKER®, the world’s first shareholder loyalty and engagement platform, today announced it has closed on a $5 million seed funding round, led by Baysore Advisory Group, Red Cedar Ventures, and Flipturn Ventures, with participation from a group of tech and consumer CEOs and family offices. The TiiCKER financing is earmarked for new talent and technology, including software and new product development, expanded partnerships with brokerages and other retail investor platforms, enhanced AI technology for improved direct-to-shareholder marketing tools, and sales and developer talent to keep pace with user and client growth.

“The number of public companies turning to shareholder perks has surged by nearly fivefold since our founding three years ago, and TiiCKER has been at the forefront of this movement,” said Jeff Lambert (Tii:JEFE), Founder and CEO of TiiCKER. “In 2022, we saw user growth more than double, our retail investor community surpassed half a billion dollars in invested assets, and companies and brands are unlocking the buying power and loyalty of retail investors at an exponential rate. This raise is gratifying and a clear endorsement of our momentum, particularly in the current and challenging market for venture capital, and we’re exceedingly grateful to our investors who share our obsession for rocket-boosting the shareholder loyalty market.”

TiiCKER invented verified shareholder perks in 2020 with the launch of its web and app platforms and completed its first pre-seed funding round in July 2021. TiiCKER is the first intelligent software platform to verify and reward retail shareholders with perks and rewards from a wide variety of publicly traded companies, while simultaneously unlocking a previously ignored affinity audience for public companies found in their retail shareholder base. In the last three years, TiiCKER has successfully created a new industry in direct-to-shareholder marketing that has gained traction among partners like world-class motion picture and television studio operator Lions Gate Entertainment (Tii:LGF.A, LGF.B), car aficionado services and lifestyle company Hagerty (Tii:HGTY), and consumer brands like Whirlpool (Tii:WHR), Real Good Foods (Tii:RGF) and Willamette Valley Vineyards (Tii:WVVI).

“Every retail investor is a consumer by definition, and they want the perks of ownership with 77% saying they’d buy a stock that offers perks or shareholder discounts, and 80% desiring perks from the current companies they own,” said Kanan Banerjee (Tii: IOLO), Chief Marketing Officer for TiiCKER. “Shareholder loyalty is what’s next in affinity marketing, and we’re excited to put this capital to work in B2B and B2C campaigns that show the win-win of shareholder perks.”

TiiCKER added that proceeds from the raise will support continued investment in its artificial intelligence (AI)-driven platform and apps to help companies find and engage their retail investors and convert brand fans, influencers and consumers to investors. It will also expand its measurement tools to help major brands and public companies launch optimized perks, measure the Return on Investment of its marketing spend in new consumers, first party data, and sales, all toward driving tangible Shareholder Lifetime Value™ or the purchasing power and ownership value of a shareholder over the life of their investment.

TiiCKER recently announced a record 2022, delivering a 119% increase in registered users and a 140% increase in total retail stock holdings connected on the TiiCKER platform, putting it on pace to exceed $1 billion in retail stock ownership by the second half of 2023. TiiCKER’s continued success was also fueled by over one million investor visits and brand page views, as well as thousands of total perks redeemed in 2022, all in the face of stock market headwinds. To support its employee and customer growth, TiiCKER recently acquired a five-floor, 25,000-square-foot building in downtown Grand Rapids, Mich. for its new headquarters. The Company plans to implement a series of renovations to both accommodate its own growth and transform parts of the building into co-working and other leasable space for technology companies to drive more innovation, collaboration, and talent attraction.

For more information on TiiCKER and its growing roster of brand partnerships and initiatives, please visit or direct company brand pages at symbol).

About the Investors

Baysore Advisory Group is a family office focused on early and late-stage venture and private equity investments nationally. Red Cedar Ventures is the early-stage investment fund and start-up community birthed from the Michigan State University Foundation targeting technology companies in Michigan. Flipturn Ventures is the early-stage investment arm of TiiCKER founder Jeff Lambert and includes seed investments in Cirkul, Dream Exchange, Libby Wines, and investor relations and marketing firm Lambert Global. Other investors span tech and consumer CEOs and family offices, inclusive of several members of YPO, the world’s largest global leadership community of chief executives.

About TiiCKER

Founded in 2019, fintech startup TiiCKER invented verified stock perks and direct-to-shareholder marketing through its web-based and mobile app software platforms, providing consumers and investors a revolutionary way to engage with the brands they love. For America’s more than 100 million retail investors, TiiCKER provides unique access to shareholder perks, brand and public company content, commission-free trading and unique features to help consumers discover and own the brands they love. For its public company partners, TiiCKER creates and markets shareholder loyalty programs, helping companies engage and reward their consumers and owners to maximize Shareholder Lifetime Value™. For more information, visit

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