AdvisorCheck Names Adriel Tam as CEO to Lead Innovation and Growth

Pioneering Consumer-Based Technology Platform Appoints New CEO to Drive Accountability and Transparency in Financial Advisor Services

Key Takeaways

  • New Leadership: AdvisorCheck, an AIMR Analytics company and an innovative consumer-based technology platform, welcomes Adriel Tam as its Chief Executive Officer (CEO) to accelerate growth and enhance transparency in the financial advisor industry.
  • Background: Adriel Tam brings a wealth of experience, having served as the CEO and Co-Founder of Viridian Advisors, which was later acquired by Edelman Financial Engines. His leadership and expertise will guide AdvisorCheck towards its mission of empowering investors with transparency and accountability.
  • Innovative Technology: AdvisorCheck offers a cutting-edge platform that uses modern technology and a vast database to provide investors with an easy-to-use interface for finding, comparing, and monitoring financial advisors throughout their relationship.

Revolutionizing the Financial Advisor Landscape

The future of financial advisor services is undergoing a transformation with the appointment of Adriel Tam as the Chief Executive Officer of AdvisorCheck, an AIMR Analytics company. AdvisorCheck is a groundbreaking technology platform that empowers investors by offering transparency and verification services, ensuring accountability among financial advisors. The company’s commitment to driving marketplace transparency and integrity aligns seamlessly with Adriel Tam’s extensive experience and vision.

A Trailblazer Joins the Ranks

Adriel Tam’s exceptional track record in the financial services industry adds a new dimension to AdvisorCheck’s journey. As the former CEO and Co-Founder of Viridian Advisors, Adriel played a pivotal role in steering the company’s growth. Viridian Advisors’ acquisition by Edelman Financial Engines marked a significant milestone, further highlighting Adriel’s expertise and leadership acumen. Additionally, Adriel Tam has held various senior leadership positions across nonprofit and for-profit organizations, demonstrating his versatility and commitment to driving positive change.

A Platform for Investor Empowerment

AdvisorCheck has carved a niche for itself by leveraging cutting-edge technology to provide investors with a unique platform that facilitates transparency and informed decision-making. Since its inception in 2021, the platform has harnessed millions of data points to offer consumers an intuitive interface for finding, comparing, and monitoring their financial advisors throughout their advisory journey. The platform’s user-friendly format simplifies the complex process of evaluating advisors and ensures that investors are equipped with the tools they need to make informed choices.

Leading the Way with AdvisorCheck+

In May 2023, AdvisorCheck expanded its offerings with the launch of AdvisorCheck+, an innovative tool that sets a new industry standard. This premium feature enables investors to conduct comprehensive background checks on potential advisors, as well as engage in continuous monitoring of the selected advisor. AdvisorCheck+ empowers investors with a deeper level of insight, giving them the confidence to make well-informed decisions about their financial advisors.

An Exciting Chapter Begins

As Adriel Tam assumes the role of CEO, the AdvisorCheck team eagerly anticipates an era of innovation and growth. Rob McGrath, AdvisorCheck Board Chairman, expresses his enthusiasm for the new leadership, highlighting Adriel’s deep industry knowledge and proven leadership skills. “He’s a proven leader who knows the wealth management space like no other, as well as the know-how to run and scale the company effectively and efficiently,” says McGrath. The alignment of values and vision between Adriel Tam and AdvisorCheck’s mission underscores the potential for remarkable achievements in the financial advisor landscape.

Accelerating Expansion and Accountability

Adriel Tam’s appointment reinforces AdvisorCheck’s commitment to assembling a team of industry experts who share the vision of accountability and transparency in the financial planning and investment sectors. The company’s focus extends to institutional and private capital-raising, with the recent success of a pre-seed funding round of $1.8 million earlier this year. This positions AdvisorCheck to embark on a seed round in August 2023, signaling its determination to drive positive change within the industry.

Transforming Investor Advocacy

Adriel Tam’s enthusiasm is palpable as he joins the AdvisorCheck team. “We currently are tracking over two thousand visitors a day on our site, and I want to see these numbers significantly increase for the benefit of consumer transparency and advisor advocacy,” Tam states. The importance of transparency and advocacy in the financial advisor industry resonates strongly with Adriel, who believes in the substantial value that competent financial advisors bring to investors. With a strategic focus on disruptive innovation, Adriel Tam is excited about AdvisorCheck’s journey from proof of concept to becoming a market disruptor.

Unleashing Transparency for Investor Confidence

AdvisorCheck’s role as a consumer advocate positions it as an industry leader, pioneering transparency and accountability in the financial advisor market. Much like how Carfax offers peace of mind to car buyers, AdvisorCheck empowers investors with insights that foster confidence in their financial decisions. The company was founded by financial advisors and experts who recognized the importance of safeguarding investors’ interests and choices when navigating complex financial decisions.

A Mission with Impact

AIMR Analytics, Inc. (dba:, the parent company of AdvisorCheck, is driven by a mission to deliver marketplace transparency and accountability to over 140 million investors nationwide. Founded by a group of experienced financial and technology thought leaders, the company operates with the aim of enhancing financial literacy and ensuring that individuals, especially the most vulnerable, benefit from informed money decisions. Drawing parallels with Carfax’s transformational impact, AIMR Analytics seeks to redefine consumer behavior and buying cadence by providing a secure, simple, and conflict-free environment for investors seeking financial advisors.

For a Transparent Financial Future

To learn more about AdvisorCheck and its dedication to transforming the financial advisor landscape, visit As the company navigates the evolving landscape of financial services, its commitment to transparency, integrity, and empowering investors remains steadfast. Through the leadership of Adriel Tam, AdvisorCheck is poised to make a lasting impact, ushering in a new era of accountability and transparency.

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